Ready Meal Packaging
Especially in large cities, changing and individualizing lifestyles are also altering our eating habits. We no longer have “housewives” displaying the delicious products of Turkish cuisine in our homes. Economic conditions are pulling housewives into the business world as well.
So, will we be far from the flavors we are used to and love? Of course not. There is a sector working tirelessly to bring back many of the elements that modern life has taken from us: Technology…
People living in large cities, exhausted from work, no longer have the energy or time to prepare meals when they return home. The “West,” which reached these challenges years before us, tried to solve this issue with ready meal packages. However, the ready meal market in our country is still struggling. This is because the ready meal solutions offered to consumers so far do not fully meet our taste expectations. The Turkish society, accustomed to at least three hot dishes — soup, main course, rice/pasta, and salad — when sitting down at the table, pulls back when they hear the words “ready meal.”
Although we have adopted the ready meal concept from the West, at VOLVAC, we are working on new ready meal techniques, ensuring we stay connected to our traditional flavors and meet the expectations of society. In doing so, we aim not only to serve the domestic market but also to deliver the flavors of traditional Turkish cuisine to the global market. In this context, we are collaborating with many national and international companies.
For perishable ready-to-eat foods, preventing the growth of pathogenic organisms and ensuring microbial safety are of great importance. This is achieved through controlled heating/cooling conditions and a combination of minimal processing and storage to maintain product safety.
Minimally processed foods are produced using a series of modern technologies designed to cause as little change to the food as possible while providing a sufficient shelf life from producer to consumer. Food products that contain little to no preservatives and are exposed to mild heat treatments to maintain a freshly cooked taste are creating a whole new concept in ready-to-eat food consumption.
Our industrial food sector has been undergoing a serious transformation in recent years due to both global influences and the dynamics of the domestic market. Naturally, we must also consider the responses of increasingly conscious consumers so that we can better analyze the picture of today and tomorrow.
The raw materials of our industrial food industry, such as seeds, fertilizers, pesticides, and feed, are imported products. When we add the high costs of fuel and electricity, we are left with few alternatives beyond value-added production for our food industry. While we can gain advantages with high-quality packaging, it is not easy to operate in a market with intense unfair competition relying on just one parameter.
At this stage, we need to apply many new technologies in terms of preparation, processes, and packaging. With the widespread use of these applications, especially in Europe, we are opening the door to a whole new world in the ready-to-eat food industry…
In fact, we need to compile and review the work we have done so far to meet market demands, and now we must approach the task with a new perspective…
When the right technologies are chosen, there is no need for chemical preservatives in any of our processes or packaging. Simply using thermal treatments like vacuum, MAP (Modified Atmosphere Packaging), and active packaging can be sufficient. Of cou
rse, it is essential to have the potential for raw material cultivation, production capacity, and the right infrastructure, along with accurate market information that can be analyzed by professional teams.
Current technological developments can quickly find implementation areas as long as they meet consumer expectations. The demand for industrial production that provides high-quality, safe, nutritious, easily accessible, quick-to-prepare products with minimal environmental impact is a key factor driving the updating of our projects.
For any additional information or technical assistance, feel free to contact our office without hesitation.
Every model of VOLVAC Packaging and Food Machines is suitable for packaging all types of ready-to-eat foods.
